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search&listing
search&listing
T-BANK TRAVEL
T-BANK TRAVEL
SENIOR DESIGHER
SENIOR DESIGHER
2024 — 2025
2024 — 2025
I worked on this project as a product designer, responsible for all stages — from conceptualization to handoff to development and design review of the implementation.
I worked on this project as a product designer, responsible for all stage — from conceptualization to handoff to development and design review of the implementation.
I worked on this project as a product designer, responsible for all stage — from conceptualization to handoff to development and design review of the implementation.
Problem
Problem
The user experienced difficulties browsing and selecting hotels in the search results of the hotel booking service. High drop-off rate from the search results page. The design was outdated, and the hotel card had become hard to scale.
The user experienced difficulties browsing and selecting hotels in the search results of the hotel booking service. High drop-off rate from the search results page. The design was outdated, and the hotel card had become hard to scale.
The user experienced difficulties browsing and selecting hotels in the search results of the hotel booking service. High drop-off rate from the search results page. The design was outdated, and the hotel card had become hard to scale.
Goal
Goal
Simplify the process of choosing accommodations so that users can easily find the most suitable and cost-effective hotel or room based on their preferences. Increase the number of bookings and reduce the resources spent on maintaining the search results page.
Simplify the process of choosing accommodations so that users can easily find the most suitable and cost-effective hotel or room based on their preferences. Increase the number of bookings and reduce the resources spent on maintaining the search results page.
Simplify the process of choosing accommodations so that users can easily find the most suitable and cost-effective hotel or room based on their preferences. Increase the number of bookings and reduce the resources spent on maintaining the search results page.
Metrics we influence
Metrics we influence
✦ reduce user drop-off from the search results page
✦ increase conversion to booking
✦ reduce user drop-off from the search results page
✦ increase conversion to booking
What was done
What was done
✦ merged the map and list into a single page, which reduced technical support costs for the search results by 1.5x, since previously the development team maintained separate, independent pages for the list and the map
✦ kept only the most popular filters on the main page and moved the rest into a popup, based on analytics showing that 94% of users used only 2 to 5 filters
✦ merged the map and list into a single page, which reduced technical support costs for the search results by 1.5x, since previously the development team maintained separate, independent pages for the list and the map
✦ kept only the most popular filters on the main page and moved the rest into a popup, based on analytics showing that 94% of users used only 2 to 5 filters
✦ merged the map and list into a single page, which reduced technical support costs for the search results by 1.5x, since previously the development team maintained separate, independent pages for the list and the map
✦ kept only the most popular filters on the main page and moved the rest into a popup, based on analytics showing that 94% of users used only 2 to 5 filters
✦ redesigned the hotel card and added new details: accommodation type and price per night
✦ added the ability to go directly from the search results to the favorites section
✦ redesigned the hotel card and added new details: accommodation type and price per night
✦ added the ability to go directly from the search results to the favorites section
Mobile web
Mobile web
Aligned the mobile web design with the native app experience, improving interaction with the map and filters.
Aligned the mobile web design with the native app experience, improving interaction with the map and filters.
Result
Result
✦ reduced technical support costs for the search results page by 1.5x
✦ decreased drop-off from the search results page (nda)
✦ increased conversion to booking (nda)
We continue to gather feedback from users and work on improvements. In the future, we plan to:
✦ complete development of the next iteration of the feature
✦ further improve map interactions
✦ reduced technical support costs for the search results page by 1.5x
✦ decreased drop-off from the search results page (nda)
✦ increased conversion to booking (nda)
We continue to gather feedback from users and work on improvements. In the future, we plan to:
✦ complete development of the next iteration of the feature
✦ further improve map interactions
search&listing
T-BANK TRAVEL
SENIOR DESIGHER
2024 — 2025
I worked on this project as a product designer, responsible for all stage — from conceptualization to handoff to development and design review of the implementation.
Problem
The user experienced difficulties browsing and selecting hotels in the search results of the hotel booking service. High drop-off rate from the search results page. The design was outdated, and the hotel card had become hard to scale.
Goal
Simplify the process of choosing accommodations so that users can easily find the most suitable and cost-effective hotel or room based on their preferences. Increase the number of bookings and reduce the resources spent on maintaining the search results page.
Metrics we influence
✦ reduce user drop-off from the search results page
✦ increase conversion to booking
What was done
✦ merged the map and list into a single page, which reduced technical support costs for the search results by 1.5x, since previously the development team maintained separate, independent pages for the list and the map
✦ kept only the most popular filters on the main page and moved the rest into a popup, based on analytics showing that 94% of users used only 2 to 5 filters
✦ redesigned the hotel card and added new details: accommodation type and price per night
✦ added the ability to go directly from the search results to the favorites section
Mobile web
Aligned the mobile web design with the native app experience, improving interaction with the map and filters.
Result
✦ reduced technical support costs for the search results page by 1.5x
✦ decreased drop-off from the search results page (nda)
✦ increased conversion to booking (nda)
We continue to gather feedback from users and work on improvements. In the future, we plan to:
✦ complete development of the next iteration of the feature
✦ further improve map interactions